15 Great Employer Branding Examples
In this new talent war, in order to stand out to candidates, you need to show them who you are and why they should want to work for you.
The easiest way to do it? Tell the story of your employer brand through quality content . To bring your brand to life, you need to share your company’s personality, highlight the things that make you unique, celebrate your people, and provide insight behind the scenes.
What does this look like in practice? Here is a roundup of inspiring American and French employer brands in various sectors.
Some of the examples cited below are simple, others are original.
But all of them can encourage you to think about your employer brand more creatively . And if that inspires you to try something new, we hope you’ll show us what you’ve done (and maybe we’ll add you to our examples).
Employer Brand Influencers
1) – Joann : a perfect presentation of Employee Value Proposition (EVP)
One of the best ways to tell your Thailand Email List brand story is to come up with a compelling Employee Value Proposition . This helps you get in touch with potential candidates.
When it is well written, it is then addressed to the right people and obliges them to take the next step in order to ultimately apply.
Joann is one of our best examples of employer branding because he guides candidates with a strong EVP . It’s the first element you see on their website, and he was able to transcribe his personality through short sentences.
You could say it’ well-woven (ok, she was easy
Blizzard : an Instagram account to have a glimpse of “behind the scenes”
Of course, it is possible to read the “about” or “our commitments” page to discover the culture of a company. However, one candidate wants to CH Leads know what everyday life will be like : what fun things can happen? What types of traditions, activities or events are offered within the company?
With their Instagram account the Blizzard company gives a very good idea of the daily life within the company by covering many categories: work, entertainment, teams, pets, quirk on the site, etc.