When we talk about the world-famous sportswear brand Nike, two things come to mind that reflect Nike’s identity: the “Swoosh” symbol, designed to remind the company’s name of the Greek goddess wings, and the slogan “Just Do.It later became instantly synonymous with a company that started out as a running […]
Generation alpha is a group of people born. Or about to be born between 2010 and 2025 (0 to 12 years old by 2025). Born in the 21st century to a diverse group of races, ethnicities and finances. They are known as jane. “Mini millennials” and with more than 2.5 million births every […]
For marketers There is no doubt that the brand positioning That is one of the most important elements in any brand strategy. which some people may define the brand positioning as “Brand value” which is not wrong at all. Basically, brand positioning serves the purpose of getting your company name into the minds of your […]
To understand the importance of Brand Personality, we must first understand its meaning by “imagining a brand as a person”, i.e. how will that person behave? How to talk? No matter what kind of car that person drives? How to dress? Brand personality is the character and personality of a human being attached to […]
In the beginning, marketers around the world Quite high hopes for VR and AR in marketing. Back in 2021, 35% of marketers made use of AR or VR in their strategies. and from those marketers Almost half plan to increase investment in 2022, but by 2023 this strategy may slow down. Because marketers plan to […]
As we enter 2023, the seamless collaboration of sales and marketing teams will become even more important. When these teams are consistent in their work, Marketers get a more complete picture of their customers. including interests, hobbies, and demographics If this does not happen It could cause problems for everyone involved. Most importantly Sharing and accessing information […]
The utilization of social media as a customer service tool is relatively new. But this trend is rapidly gaining popularity. More than a quarter of marketers use direct messages (DM’s) to provide customer support, and 15% of marketers plan to try it for the first time in 2023. It’s no coincidence that […]
Customers keep your business going and growing. Which is why your sales team is essential to the success of your business. Your salespeople will bring in new customers. But going through the burden of finding potential customers and converting them can be exhausting. marketing can support and empower your sales force by attracting qualified leads. Strategies […]
With an estimated 4.66 billion internet users worldwide, there’s no doubt that a website is a valuable tool that can open your business to a world of consumers. The best thing about it is that it’s free. And you have unlimited access to the digital world. Marketing through various online distribution channels It gives […]
A marketing plan is how you promote your business throughout the year. And your marketing strategy tells your marketing plan. Your strategy determines the marketing channels you will use. (print media social media, advertising, digital advertising, direct mail, etc.) and your plan will define the activities you will do throughout the year within each […]
