Over the past 20 years, an increasing number of it professionals have been consuming and interacting with content online, but due to the recent pandemic, online has become the ‘only’ channel. Now, a year after the covid-19 virus spread, online conferences are being recognized as a ‘good’ communication channel more than expected, and it is expected that it professionals will continue to participate in online conferences even after face-to-face meetings become possible. For it marketers looking to connect with prospects by sponsoring an online conference, here are four tips to help you make the most of the opportunity.
1. Monitor And Engage With The Goldmine Of Information Chat
During an online conference or Saint Vincent and the Grenadines Email List webinar, you should ensure that your team members listen to the various sessions and engage in real-time chat or break room discussions. Pay close attention to who is asking questions, when and where the conversation takes place. Also, don’t hesitate to lead the conversation. If you want to get specific information from a group of specific people, what better way than to talk to them and ask them questions?
2. Use The Information Acquired From The Chat For Follow Up
Who discussed their concerns or showed their expertise in the chat? Ask more about it. What was the most interesting part of what someone shared? Express your interest. In addition to direct conversations, there may be a variety of data sources that can complement this. What content or demos the person saw at the booth, or whether they talked to anyone else on the team, all of CH Leads these things help in follow-up conversations. It’s going to be a lot of work, but it’s worth putting in the extra effort for someone you’ve just entered into a relationship with.
3. Connect naturally to the sales team
“you shared something interesting on the subject of xx, it would be nice to chat with my colleague.” this kind of talk is a more natural way to connect with the sales team than a cold call.
4. Share and leverage experiences
Every event has several attendees who do not interact directly. In fact, these people are the majority of people you can follow up with. Direct conversations with these it professionals are not possible, but there are good ways, such as quoting an impressive presentation during a session at an online conference. Better than simply saying “I hope you enjoyed the event.