This is what storytelling guru doug keely experienced at a sales meeting a few years ago. As he gave his speech, he captured the frustration everyone felt. Keely said, “everyone’s morale was absolutely rock bottom! A new ceo took over, and her opening keynote was atrocious. Everyone thought the ceo was cold and lacked empathy,” he recalled.
Keely came up with a way to turn things around. The idea was to bring the ceo back on stage to tell a more personal story. So he asked the new ceo to tell a story of a time when he was dealing with a difficult challenge.
The author of ‘ the mark of the leader ‘ said, “her story lasted only about five minutes. But she was able to show her human side in front of people. Soon, audiences resonated with her story and felt that she understood their feelings. That short story completely changed the tone of the room,” she said.
We Sat Down With Him To Learn More About The Enduring Power Of Storytelling
Stories rule located near toronto! (stories rule!), keely speaks to dozens of fortune 500 companies about storytelling. He said, “there are three ways humans Ethiopia Email List communicate: claims, facts, and stories. Claims are statements or opinions, facts are numbers, data. A story is about an event or series of events. It allows you to connect emotionally with people.”
Senior executives in some industries, including technology, finance, and pharmaceuticals, are accustom to making claims and sharing facts. “because these businesses are based on numbers and science, they tend to be left-brain in their communication. What is often missed is the emotional connection,” said keely.
How Cios Can Hone These Skills, And The Four Types Of Stories Every It Executive Should Be Prepared To Tell.
What has changed in terms of business storytelling in recent years?
When I started my public speaking CH Leads business in 2004, a hot topic was leadership. At the time, business experts accepted storytelling to the point of booing it with a ‘woo-woo’. Their attitude is, “we have numbers to succeed! There is no time for storytelling was.