Seen by the right people? Information related to page views, how users found your content, how long they stayed, and other consumption metrics can help you determine value and discover opportunities for optimization, but the roles that manage this data are a bit more complicated than the above two. Here are three great titles for your more analytical marketers: marketing data analyst (entry-level) marketing technologist (mid-level) digital marketing manager (management) what they do although each of these people should be well-versed in content analytics, they actually specialize in different things. While marketing data analysts study industry conditions to refine product positioning, marketing technologists develop an operational strategy for executing on these conditions then pursue the necessary technology to support it.
Along With Content Marketing Social Media Is Another Buzzing
Digital marketing managers, on the other hand, oversee the analytics related to your content so you can optimize your existing assets Special Database and create smarter campaigns in the future. This personnel is very helpful to companies that outsource their writing needs to freelancers and need to analyze the roi on their content spend. Or maybe they have a less-technical content team in-house, and prefer to hire a designated analytics team to work alongside them. If you don’t have the budget or inclination to hire two separate teams, however, it’s common to build analytics into the daily duties of the content strategist or content marketing manager.
Department That Businesses Are Prioritizing
Keep in mind not every data-focused job title relates to marketing, so be careful when recruiting an analytics buff. A broad title like “Data analyst,” for example, may attract operations generalists who design systems to help the business CH Leads itself become more efficient, instead of your marketing campaigns specifically. 4. Social media marketing roles according to 2021 hubspot blog research, 51% of marketers plan to increase their social media investments in 2022. Out of that group, 88% plan to continue investing the same amount or increase their investment in 2022.