In a context of growth in internet advertising. – which in 2022 reached a value of over 4.4 billion euros marketing today constitute.S a complex system, in which it is necessary to seize the opportunities. Posed by the multiple touchpoints and take on a personalization. Approach to meet the needs of consumers who are increasingly. Attentive and inclined to spend their time searching for items of interest online. In the post-cookie era , all this also involves live streaming commerce.Social commerce and new virtual spaces, channels.
Consumers Spend More And More Time Searching Online
It is now clear that the abandonment of cookies does not lead to a renunciation of consumer profiling and the personalization of digital Bosnia and Herzegovina Email List marketing, provided that an omnichannel strategy is adopted and new ways to get in touch and establish direct relationships with customers are found. It is about moving from a strategy based on third-party data to one in which first-party data is central. This is only possible by exploiting every touchpoint of the customer’s customer journey, making use of new digital channels and investing in technologically innovative tools that allow data to be collected and clustered.All this has strong repercussions on marketing strategies.
And Respond Positively To Customized Communications Products
It is therefore urgent to invest in digital tools and skills. Hunting for information online: the portrait of the multi-channel consumer in recent CH Leads Years, the purchasing path has changed profoundly. And new behaviors have emerged, increasingly associated. With those of generation . Consumers today are more aware. Demanding and multi-channel. Online has become one of the preferential .Channels for collecting information on products and brands, data which then guide purchasing choices. And services. The result is an increasingly articulated and multi.-channel customer journey, characterized by the activation of online and offline touchpoints.
