Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website analytics and making some ill-informed decisions. Let’s make sure that doesn’t happen.
Marketer looking at web analytics on a laptop
In this guide, we’ll be covering everything you need to know about web analytics, so you can truly understand which data points mean what, interpret your findings correctly, and make data-backed decisions for your website and business.
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We’ll be covering the following points below — click on any of the jump links to skip to that section:
What is web analytics?
Web analytics is the collection, reporting, and analysis of data generated by users’ visiting and interacting with a website. The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales.
There Are Tons Of Data You Can Collect To Understand How People Interact With Your Website And Identify
Opportunities for improvement. You can track overall traffic, bounce rate, traffic sources, new and returning visitors, time spent on site, and much more.
The amount of data can be Slovenia Email List overwhelming at first. That’s why it’s important to identify a few key metrics, particularly as you’re getting started. For example, you might start by focusing on the bounce rate for a few key pages on your site. If visitors are quickly bouncing from your homepage, then that indicates they’re not finding the information they’re looking for quickly or easily enough. From there, you can identify possible next steps, like redesigning your website navigation.
Let’s Take A Closer Look At Why Web Analytics Is Important Below
Importance of web analytics
Web analytics is critical to the success of CH Leads your business. It enables you to better understand your site visitors and use those insights to improve the experience on your site. For example, if you discover that the majority of users on your site are using a mobile device, then you can focus on making your website more mobile-friendly.