It can be easy to forget about your brand, marketing, and overall business strategies. However, they’re extremely valuable to update and remind your team of every so often.
When business is slow, it’s a great time to take a step back and re-evaluate your offer and positioning.
As part of your strategy check-in, you can also do a quick competitor analysis. Take care to identify the gaps in your competitors’ offerings. Those gaps might present new opportunities for your company.
Understanding exactly what it is your competitor is offering will put you in a better position — both in sales conversations and when you’re tailoring your own offerings.
You Could Even Publish Your Comparison Content
on your blog or website to help your prospects make the best decision for their goals and pain points.
And remember, your Panama Email List competition is not static; new players bring new challenges and the market landscape is ever-changing.
Mprove Your Seo
Whenever you have a little extra time on your hands, spending it on seo (search engine optimization) is always a good investment. Doing so will improve your website’s ranking on google and thereby bring new, relevant traffic to your site.
Start by doing a thorough content audit of your CH Leads website to identify all opportunities to improve it. Review your existing blog posts and update them with internal links to new content and landing pages. A technical seo audit will help your page perform even better.
Fix any broken links and add ctas with new content offers. Make sure all your pages are in good shape with optimized page titles, meta descriptions, and alt texts for your images. Semrush or ahrefs are great tools for analyzing and optimizing your website.
5. Talk to your customers.
When was the last time you called up one of your existing customers to have a chat? Doing so is a sadly underestimated habit that has the potential of revolutionizing your business.