Storytelling is a form of communication with ancient origins . In fact, it comes from the art of storytelling . Man has been using stories for thousands of years, first in oral and then written form, to pass on stories, memories, knowledge and traditions.
In the context of corporate and
business communication it is Colombia Email List translated as storytelling marketing . Today it is used above all in the digital field to communicate one’s products, a brand or a service in an effective and engaging way in order to expand the audience of potential customers .
In fact, knowing how to convey emotions through content generates strong empathy on the part of users. This emotional closeness mechanism ensures that the brand is seen as safe, reliable and recognizable over time.
A close audience that shares the brand’s values and emotions will be an audience likely to transform into a customer .
s . Telling stories is the best way to transfer knowledge and experience, to persuade, to involve people.
In fact, its purpose is to communicate messages to listeners, through a process of identification. People participate in history by making it their own. Today defined with the term “science of narration”, storytelling differs from simple narration, however, because it is not limited to a simple chronology of events ( cronistoria ), but has the aim of bringing users to identify themselves , perceiving the story as own. In doing so, the message crosses every barrier because it becomes the viewer’s personal narrative.
This is how storytelling becomes a real experience
On the other hand, as Kindra Hall says:
“A well-timed, impeccably told story can pull a person into a space beyond mere interest, where they don’t just pay CH Leads attention. And in a state of complete attraction “.
Below are two images that show how our brain reacts to data (blue brain) and stories (green brain). And above all it shows which areas are activated in both cases.