According to chiefmartech and martechtribe’s annual martech lumaske report, the number of marketing technology solutions available to [marketers] will rise to more than 10,000 by 2022. This is resulting in many companies investing in alternative platforms and solutions. Marketing automation, crm, seo, email marketing, and project management apps are the most frequently replaced.
However, replacing one technology with another does not solve the problem. According to the report, ‘technology integration’ is emerging as a key criterion for the martech decision-making process. In this regard, brinker said, we have entered an era of “martech cancel culture.
Why Do You Think We Have Entered The Era Of ‘martech Cancellation Culture’
Over the past three years, martech has been asked if they intend to replace the martech app, if so, why they did so, and if so, what they expect from the replacement app. Bo conducted the ‘martech replacement survey’ every year.”
“in the midst of the expected answers Lebanon Email List of ‘new features’ or ‘low cost’, the third answer from last year was ‘integration’. There is a point. This is a chronic problem for anyone who has too many makecraft skills. Each technology is wonderful on its own, but how do you connect them all together? ‘integration’ jumped to second place in the results of this year’s survey as a reason for wanting change (replacement). A very interesting result.”
Actually, The 2020s Were Difficult From The Start. We Are Struggling With Pandemics
Climate change and macroeconomic uncertainty. This situation serves as a strong incentive for teams to review martech stacks that they are not using or are using, but to see if other tools can do it. This integration has long been downplayed in the martech stack. Due to the CH Leads various motivating factors, it feels like we have reached the point where we are just starting to think about ways to integrate them. So now, I think the martech ‘cancellation culture’ is starting to stand out.