Trade desk a/na regional general manager james bass predicts that 2023 will completely change the advertising mindset when it comes to bvod and linear tv. “there are many free, ad-supported streaming tv channels on various bvod services,” he said. It mimics the current traditional tv experience while better catering to niche audiences and interests. He also said that the introduction of ads on netflix, disney+ and binge will accelerate the transition to bvod, which will lead to more advertisers starting with bvod in 2023.”
Interestingly, advertising on netflix and disney+ creates new competition for the station, but once advertisers have access to these audiences, it takes away youtube’s monopoly on connecting with younger audiences through video and puts them back at a premium,” he said. Because it attracts money into the content area, there is a possibility that it will work in favor of the broadcasting station.”
Brands Are Getting Into The Game
Iion co-founder sanjaya moligoda Switzerland Email List said brands are getting into the game as another result of the end of third-party cookies and shifting consumer behavior. Citing iga (in-game advertising)’s ‘global market report 2022’, he said that video game usage increased by 75%. The gaming market, which was valued at a$296 billion in 2021, is expected to nearly double to a$507.5 billion in 2027.
According to recent research, gamers spend twice as much time watching ads in games as [users of] other digital channels. Gamers focus 100% on the screen. “to capture the attention of this audience, brands in 2023 need to create better advertising experiences across all digital worlds – in-game, around-game and out-of-game.
The Metaverse Has Fallen Into A Swamp Of Disillusionment
The game will thrive, but passion for the metaverse is expected to diminish. Several industry experts pointed out that the metaverse has entered what gartner calls a “Trough of disillusionment” (a phase in which interest wanes when new technologies do CH Leads not perform as well as expected). Lotame’s coo mike usley predicts that meta will fail to invest in metaverse in 2023. “when I looked at the meta’s most recent earnings report, [the metaverse] was showing signs of disaster. Facebook ‘invested’ $9 billion in this metaverse. Facebook’s vr service only has 200,000 users,” he said. “Here’s some advice for meta. If you want to expand into vr, you have to buy a gaming company for $7.5 billion like microsoft did.”
Forrester predicts that in 2023, brands will prefer well-tested channels over the metaverse. In addition, in the 2023 metaverse and nft prospect report, “the metaverse, which does not exist yet, became the ‘next big thing’ in 2021 and 2022. However, as lockdowns ended, fewer consumers were spending time online, and the economic downturn exposed the vulnerabilities of this innovation that had yet to gain public attention.
