Social media traffic comes from sites like facebook, twitter and instagram when customers click through on one of your posts and arrive at your website. If your social traffic starts sliding, ask yourself:
Do my social media posts drive action?
Social media posts need to do more than get users to stop scrolling — they must provide enough information to get users interested but leave enough left unsaid to prompt action. In practice, this means creating optimized social posts that convince customers to click through and see what you have to offer.
Am I Using The Right Platform
Image-driven platforms such as instagram Mexico Email List are great for brands that use images to highlight popular products. Service-based brands, on the other hand, often see better performance from sites such as facebook. Drilling down to see which platforms are driving your traffic can help pinpoint ideal marketing channels.
How To Fix Traffic Drops
Run traffic reports to identify recent changes.
Be better than the competition.
Keep your site healthy.
While there’s no single way to fix traffic drops, there are general steps that site owners can take to help remedy these issues:
1. Run traffic reports to identify recent changes.
In most cases, traffic drops are the CH Leads result of multiple factors that combine to lower the number of unique visitors that arrive on your site. Your best bet in this situation is to look at any recent changes to your website, linking strategy or advertising goals.
For example, if you’ve just done a site-wide update to improve the overall design and user experience (ux) and traffic has dropped as a result, run reports to see where your traffic is coming from and if there are specific sources and mediums that have seen a sudden drop. If you notice that direct and referral traffic are down, this may be an indication that urls are no longer pointing to the right pages.