Three years ago google introduced ga4. As its next-generation analytics tool, and it was the biggest change. In analytics tools in a decade. An approach more in line with growing consumer privacy concerns. And a post-cookie world, ga4 does not collect cookies or ip addresses. It also provides new tools for users to choose and manage what data is collect and how it is used (via custom channel groups).
The Report Noted That The Scale Of The Transition To Ga4 Was Staggering.
Originally, google planned to stop Turkmenistan Email List supporting ua for users of the free version in july 2023. Users can access historical data for a period of time after that date, but cannot import new data into the ua, the company said. But this week, google announced
It was extending the deadline for enterprise customers to switch to ga4 to july 1, 2024 . According to russell ketchum, director of product management, google analytics, “(google) is focused on google analytics 4 to provide solutions built to adapt to a changing ecosystem.
More Than 25 Million Websites Are Estimated To Have Adopted Google Universal Analytics.
Google also said it will release additional resources and tools to help users navigate the ga4. You can also automate some of the setup steps and track CH Leads progress by using the setup assistant in the admin section of universal analytics. Beginning in 2023, the setup assistant will create a new google analytics 4 property for each standard universal analytics property. This reflects the fact that many companies have yet to transition to the new analytics tools.
In addition, google mentioned that it will integrate campaign manager 360 through floodlight to help marketers transition from dv360 (display & video 360) to ga4.
Preparing for the ga4 transition
Gartner analysts eric schmidt, joseph enever, lizzie fukune, benjamin bloom, matt wakeman, and adriel tay report in a report (choose your google analytics 4 path now) that ga4 is a way to capture old marketing data, metrics and operations. It’s an urgent and unavoidable change in approach, he said, and will be a deeper layer into google’s advertising ecosystem.