While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such.
Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives.
This is where segmentation, targeting, and positioning come into play. We developed this guide to help you understand how and why you should invest time into better understanding your audience and targeting your marketing. Let’s dive in.
What Is Segmentation Targeting And Positioning Stp Marketing
uncover new customer or market Grenada Email List opportunities, ultimately making your marketing efforts more efficient and cost-effective.
Segmentation, targeting, and positioning (often referred to as segmentation-targeting-positioning or stp marketing) is a consumer-centric approach to marketing communications. The stp model helps deliver more relevant, personalized messages to target audiences.
At its core, stp marketing helps you to better target your marketing messages and better serve your customer base.
The Model Can Also Reveal Niche Markets
Conducting an stp marketing analysis
Stp allows you to take a large, anonymous audience and define how your different products (or different components of the same product) relate to specific consumer segments within that larger audience — thus understanding how to position your product(s) and messaging to grab the attention of each segment.
Let’s unpack each part of the segmentation-targeting-positioning model.
Segmentation refers to the CH Leads process of dividing your audience into smaller groups based on certain characteristics. This process allows you to group your individual audience members into similar groups so you can better communicate your products, features, and benefits that may be most relevant to them.
You can segment your audience based on one or more of these criteria.