Whether you’re a small entrepreneur or work for a large enterprise, email marketing is probably one of the most important communication tools that you’re leveraging at the moment.
High Converting Email
Email marketing involves the art of relationship building and the art of sales. If social media is a valuable vehicle to collect prospects, email communication is the channel that allows you to connect and bond with your prospects, leads, and customers.
Regardless of your business type, your ultimate goal is to improve your sales performance and grow your brand’s reputation at the same time.
For that reason, you should Rwanda Email List take a very careful approach in the relationship-building process. Take a look at these nine rules for creating high-converting emails to boost your email marketing game and improve your conversions.
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9 rules for high-converting emails
Know Your Audience
Knowing your audience is the first and foremost step to take when building email lists. If you don’t know who you’re addressing, you’ll end up creating generic and unremarkable emails. Your messages will get lost among the noise, and you will lose a valuable opportunity CH Leads to talk to your audience directly and grab their attention.
In order to create more effective emails, thoroughly research your target audience and find out more about their mindset, interests, needs, preferences, problems, perspectives, principles, and so on. Think of “what makes a person” and find out as much as you can about your specific future buyers. That way, your messages will be more targeted and personalized to your ideal audience.
2. Include one clear and concise cta per email.
There’s no point in sending a person in two different directions in the same email, so one of the simplest rules to follow is to stick to one cta per email. That doesn’t mean just one link — it means only one strong call to action backed by a hyperlink.