The appearance of Web3, whose emergence arises from the natural evolution of the semantic web, poses a change in the relationship between brands and users. This current topic has been addressed in a new Think Tank launched by the digital agency t2ó . Within the Think Tank, Pere Pérez, CEO and founder of MetaCampus , offers some of the keys that define how this technology will pose a new revolution within the digital world, and how companies should face their adaptation to this change. “Web3 is the evolution of web 2.0, but with a radical change in the infrastructure and in the ownership of the distribution network and the transaction mechanisms between users.
What does a company have to evaluate to build its presence on Web3
Web3 opens a world of possibilities to adapt work models and processes for developing companies’ services. However, before considering a industry email list presence within this digital environment, it is essential that companies carry out a prior analysis. «For companies that have not yet started their journey in Web3, it is important that before starting their journey in this new digital ecosystem of decentralization they understand that this is not a marketing campaign. It is not something that can only be led by a team of a company, but it has to involve all levels of the brand, from the compliance part, to the human resources part, the financial team, the legal team in the ownership part. intellectual… «explains Pere, who emphasizes the importance of this joint work.
How can brands begin their web 2.0 transition to Web3
Pere Pérez establishes the basis to carry out this transition in a process of co-creation. “So that brands can strategically evaluate their transition CH Leads of the user who lives in web 2.0. But rather that they be more shared models where the concept. In which our consumers can become ambassadors, where we have a more open and participatory vision with those we They are our fans of the brand ,” he argues. Furthermore, Pere emphasizes the importance of ” opening our minds to new models of relationships with consumers that lead to new models of economic distribution or value in itself.” Beyond speculation, what many Web3 users want is an increase in the value of what they are betting, whether monetary, or in participation, in co-creation or in feeling like participants in this initiative,” concludes the expert.
