When you have set up a marketing automation campaign, you want to know whether the campaign produces sufficient results. The big advantage of online marketing is that almost everything is measurable. But what do you measure?
What do you measure within a campaign?
You determine whether a campaign is successful by measuring various kpis ( key performance indicators or critical performance indicators). Actually, kpis are a kind of sub-goals that you set. By analyzing the kpis you get a better picture of which parts of your marketing automation campaign work well, and which parts require adjustment.
What Are Important Marketing Automation Kpis
Which kpis you want to measure Montserrat Email List depend on your campaign and your goals. Some more common but important kpis for marketing automation are:
What Is The Marketing Campaign Generating In Terms Of Sales
What does one new lead cost us? Include all costs, such as the costs of marketing automation software, costs of the marketing team, copywriter, blogger and graphic designer, advertising costs, et cetera.
Cutomer value : or in other words; what is the value of a new customer? How long do you expect a customer to stay with you and what kind of products do you expect them to purchase from you during this period? You can stimulate sales through nurture campaigns .
Marketing roi: this is actually a combination of the CH Leads previous kpis, where you compare the costs with the expected returns. This gives you an indication of what a new customer nets in. If you do this per channel, you will also gain insight into the relevance of the relevant channel. Does advertising via adwords cost a lot of money and does it yield little sales? Then it might make sense to focus your sounding on a different medium.
This is the ratio between the number of website visitors to your landing page and the number of visitors that convert to leads.