Apple’s ceo at the time,
Steve jobs, said: “the apple store offers an amazing new way to buy computers,” he said. “customers no longer hear about megahertz (mhz) or megabytes (mb). Instead, you can learn and experience what computers can do, such as making a movie, burning a cd of your favorite music, and posting digital photos to your personal website.”
As jobs always did, he told the truth. This was not a computer store in the traditional sense. Stores in the traditional sense were not what apple wanted either. The apple store offered an ‘experience’ designed to highlight the importance of its products. Many windows users bought their first mac here.
I’m still reminded of critics who expected apple’s decision to open its own stores to fail. As the president of a channel marketing company put it, “I think we have about two years to go before we realize we’ve made a very painful and costly mistake.”
It was not a wise decision.
That expectation was spectacularly wrong
The apple store has become a success story. It generated more sales per square foot than anywhere else, and (until the pandemic hit) Saint Helena Email List attracted thousands of visitors each day.
Apple has built a relationship with its customers by transforming its retail space into a flagship that represents the brand, providing the best environment for experiencing its products. Many competitors have imitated (or borrowed from) apple’s in-store experience to improve their retail experience.
Today, especially in the premium market,
It’s Easy To See Apple’s Influence On Store Design So In What Way Is Apple Ahead Of Its Time
Apple’s ipod has completely reimagined the CH Leads way we discover, buy, store and consume music,” said bruno. The iphone completely reinvented the mobile phone experience. The ipad defined tablet computing. And the apple store has completely reimagined the store’s role in the shopping journey.”
1. Brand integration
According to bruno, the iconic apple brand is built on consistently delivering great user experiences. “user experience has driven the development of every operating system, device and app at apple for decades. In response, apple customers have shown fervent loyalty and dedication. When apple opened the apple store 20 years ago now, the customer-focused and intuitive store reflected and reinforced the brand’s commitment to its customers. In other words, the apple store is a natural extension of the trusted brand offline.”