On the one hand, there is a growing need for marketing teams to move away from cookies in terms of data management, security and actionability. In addition, martech and customer technology integration and optimization will become important from 2022 onwards. We have summarized the changes in marketing technology that will appear in 2022. We introduce six trends out of a total of 12 trends.
Headless Technology Enables Massive Innovation
According to akqa managing partner brian bella, the advent of headless technology is changing the digital marketing arena.
Headless’ means content authoring and Lesotho Email List production is separate from digital delivery or consumption channels; for example, a headless content store can be accessed by an independent front end to navigate a website or kiosk app via an api. In 2022, bella predicts, the demand for flexibility will increase as more organizations work to deliver experiences that make better use of content and commerce. He said from the heart.
The Impact Of Covid-19 Has Accelerated This Process, But Change Has Accelerated
As technology companies innovate and adapt their products to meet the modern needs of brands and consumers. Consumer expectations are moving away CH Leads from seeing digital commerce and transactions as a utility. Now, there is a shift towards seeing it as a connected component of a broader brand experience that exists across multiple channels. Headless technology is a powerful means for brands to deliver exceptional customer experiences and meet their changing expectations.”
Consumers are expecting brands to fuse digital and physical experiences. THere are expectations of personalized service. For everything, using mobile apps and websites to support. Real-time inventory, location information, in-store pricing.In-store experiences for enhanced product content. And completing purchases. Without going through checkout.
To meet this demand, bella said, companies are shifting their technology investments away from channel-focused platforms such as web cms and shopfront to configurable, api-native platforms.