When implementing marketing automation. You will irrevocably have to deal with the ‘cookie legislation.’ and other legislation such as the general data protection regulation (gdpr) or.In good dutch, the general data protection regulation (avg) . Behavioral registration is simply. One of the components. Of marketing automation and a cookie is an important tool in collecting this data.
In this article I zoom in on cookies , a small part of privacy legislation. Now that I’m starting to write I already feel that this alone is going to result in a pretty extensive blog article. The law consists of many rules and exceptions. So keep going. I’m trying to explain it as clearly as possible, which brings me to a second point: I’m not a lawyer. I don’t want to say that I write complete nonsense, but if you want to be sure, consult a lawyer. Or as Jesus said on the cross, “Don’t quote me on it.”
What Are Cookies
How do cookies work? A cookie is a Morocco Email List small data file that a web server sends to the browser, is stored on your hard disk and is sent back to the server on a subsequent visit. This allows the web server to recognize the browser and, for example, keep track of what the browser (user) has done in the past. Usually a cookie only contains a unique number (ID) with which the web server looks up the corresponding data in a database. A cookie is therefore an identifier and rarely directly contains personal information.
I always tend to have to emphasize right away that cookies are never good or bad, it’s what the placer does with them that matters.
Legislation For Cookies
Before 2012, companies basically just. Did what they did and it was virtually impossible for website visitors to find out what. Information was being collected CH Leads about them. In the end, the dutch government decided to intervene and on january 1, 2013 the ‘cookie act’ came into force (actually this is not a law but an article from the telecommunications act ). However, this legislation was completely. Idiotic and seemed to have been invented. By someone who had never touched a browser before.