Marketing practice has changed dramatically. In recent years as new technologies, channels and processes rewrite. The rules of engagement and delivery. But the problem is that the core concepts underpinning marketing. — acquiring customers, designing and delivering campaigns. And driving conversions — are still the same as they were in the 1950s and 1960s.
The World Is Changing Rapidly Especially Towards The Next Revolution Of Digital Technology
While the true impact of web 3.0 cannot be measured. At this time, advocates of web 3.0 speak of it as a decentralized. World in which individuals (rather than corporations) retain control. And ownership of their data and digital assets. If this becomes a reality, customers will be redefined. As community members or stakeholders.And (thereby) breaking away from conventional campaigns. Could have a profound impact on the relationship between businesses and customers. This heralds a turbulent era for marketers.
Bryan solis, a prominent digital USA Email List anthropologist, futurist and global transformation evangelist at salesforce, believes that web 3.0 will bring about big changes. I am concerned about understanding the meaning. Even companies born in the digital age are still adapting to web 2.0.”
He Continued Web Is Very Powerful And Inevitable
The difference between web 2.0 and web 3.0 is widening the gap between what businesses need to do in the digital-first era and what they still do from the pre-digital era,” he added.
According to sollis, this resembles the CH Leads way consumers experienced e-commerce 20 years ago, an evolution of the web 1.0 era. “If you look at digitization, whether it’s retail or general business, you’re digitizing the silo model to make things smarter and more efficient at scale,” he said. The problem is that there is customers need to realize that the time has come for a change because they will not retrograde.”
Exploring new models
Solis says that if the promise of web 3.0 is lived through, it will lead to new forms of business-customer engagement built around concepts of engagement and value exchange, rather than one-way commerce. “this route will create a new level of customer experience. In this metaverse world, customers will have a much more immersive web. Basically, web 3.0 promotes community, not just membership.