Why instagram is getting rid of the swipe up
Back in june 2021 vishal shah instagram’s former head of product. Told the verge they were testing an alternative to instagram’s. Popular swipe up feature — which. As a reminder enables influencers to direct viewers to external links.
As shah told the verge, stickers fit more cohesively into the existing instagram infrastructure. He said, “[this test] brings links into the same kind of overall system, which from a simplicity of system perspective, also makes a lot of sense.”
Then In August Instagram Made An Announcement That Stickers Would
replace the swipe up feature. In a statement, an instagram spokesperson said stickers would “Streamline the stories creation experience” and offer more “Creative control”.Plus — perhaps best of all — viewers can Pakistan Email List still engage with the story by reacting or replying to it, which the swipe up feature had previously inhibited people from doing.
What Does That Mean Exactly Well Unlike The Swipe Up Feature
which looked the same for everyone, link stickers can be customized depending on color, text, size, and placement within the story.
Here’s an example of what I mean. On the left phone, shown below, you’ll see an older hubspot stories post with a “See more” cta at the bottom — what was known as the swipe up feature.
On the right side, you’ll see a newer hubspot CH Leads stories post with a “Visit link” cta, which pops up when you click on the link:
It’s important to note — similar to the swipe up feature. The new link sticker will only be available for verified accounts or accounts. With more than 10,000 followers. (at least for now.)
Adding links as a sticker makes sense. For instagram’s creative direction, seeing as most of its other features are already. Available in sticker form (including polls, questions, and location stickers.
