Not many people put a lot of thought into choosing a travel bag. Some people buy louis vuitton, but most buy shoddy suitcases with only the logo on them, and change them periodically depending on how often they travel.
Australian luggage brand july was trying to change all that. They were looking for an opportunity to fix this broken industry. Founders adan didaskalu and richard lee, themselves frequent travelers, wanted to fix a category that sold poor products at extreme premiums.
Early on, they had these questions about the business. ‘why are consumers only choosing cheap bags or expensive luxury items?’
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After talking to hundreds of Sri Lanka Email List casual travelers to understand the key challenges and needs of luggage, july launched its first product, carry-on, in late 2018. After that, in july 2019, checked and checked plus were released one after another.
July’s goal is to provide a better design and approach to the way people travel, and provide an experience that goes beyond buying. As general manager joe lowe emphasized, all july luggage is backed by a lifetime warranty. Suitcases can be personalized with a name or emoticon, and starting in october, they can also be personalized with a pet.
Lowe Said As We Entered The Us We Needed A Large-scale Pr Strateg
Now in its fourth year of operation, the company ships its products primarily to australia and new zealand. As part of its growth plan, july decided last CH Leads year to launch in the us as well. But as a brand that neither discounts nor sells, let alone launches during travel restrictions, they needed a different strategy for this market. July decided to focus on pr and affiliate marketing.
In fact, july was familiar with affiliate marketing. In the initial operation, a shopify plugin was us. Shopify was enough to start with, but other affiliate platforms were need to truly expand internationally.
