The utilization of social media as a customer service tool is relatively new. But this trend is rapidly gaining popularity. More than a quarter of marketers use direct messages (DM’s) to provide customer support, and 15% of marketers plan to try it for the first time in 2023. It’s no coincidence that this trend is emerging over time. where social media platforms like Instagram and Facebook are expanding their e-commerce capabilities. for this reason Customer service on these platforms will become even more important. It’s also worth noting that consumers prefer to communicate with brands through DM, particularly Millennials and Gen Z. HubSpot’s 2022 Consumer Trends Survey found that 20% of Gen Z and nearly 25% of Millennials Millennial has been reaching out to the brand on social media for customer service over the past three months.
More And More Businesses Will Take Advantage Of Seo
Consumers spend more and more time on Lebanon Mobile Number List their mobile devices. In fact More than half of annual online website traffic comes from mobile devices. including tablet While millennials and Gen Z are steadily increasing their purchasing power Mobile-optimized digital experiences will become even more important to consider as business owners who market to this fast-changing, highly connected generation.
And the mobile experience isn’t just important on a brand’s website. But it’s also important in other core marketing strategies. For example, 56% of marketers working with email focus on delivering a mobile email experience to their subscribers.
Social Responsibility Will Become An Increasingly Important Issue
Of marketers creating CSR content plan to increase CH Leads or maintain their investment in 2023, nearly double the previous year. A clear trend is that social responsibility, ethics and transparency are important to modern consumers. For example, 50% of Gen Z and 40% of Millennials want companies to take a stance on social issues. Especially racial justice, LGBTQ+ rights, gender inequality. and climate change.