Returning to Kindra Hall’s book, the writer prefers a conversational approach with the reader, but this does not detract from the scientific rigor of the text. In fact, the latter mentions are not only the most recent storytelling studies, but also the most iconic advertising campaigns of recent years. Of the latter, the author analyzes the techniques and mechanisms behind their success.
All this is seasone by the author’s personal
stories”, the focal point of the book. They demonstrate that authenticity and consistency are the foundations from which to tell any success story.
Designe and written so that the techniques contained therein were easily put into practice in business, the book focuses on a few but Comoros Email List essential concepts, keywords of the art of storytelling . First of all, the author tells us about the four fundamental elements that a story , any success story, must contain: Identifiable characters, authentic emotions, significant moment and specific details.
In the first case, these are characters with whom it is easy to find a connection . Authentic emotions are the emotions felt by characters in the story or in any case related to the context in which it takes place. It is precisely through these that the listener feels empathy . Also, to be compelling, a story should encompass a specific moment in time and space . Finally, the finer the details, the better.
The art of storytelling to create lasting bridges over time
Of course, for every business there will always be obstacles to overcome. However, it is important to consider those obstacles not as a curse but as a gap. The most common gap is precisely that between the company and the customer. Building a solid enough bridge requires mastering three key elements: attention, influence, and transformation.
And this is where storytelling comes into play, whose irresistible power consists precisely in its ability to create lasting bridges over time.
One of its strengths is the ability to CH Leads grab attention easily. This is because the storytelling process is co-creative.
“While the narrator tells a story, the listener receives the words and connects their own images and emotions to each of them.