Artificial intelligence is a topic we have been dealing with for a while. We often think of AI in business terms. For example, companies are thinking about how to use artificial intelligence to improve their processes, products and decision-making,” said Sweezy.
Sweezy pointed out what marketers missed: “I don’t think AI has already changed consumers. All media that an individual communicates with on a daily basis are now all powered by AI. I call this phenomenon ‘post-AI consumer’.”
According to him, all communications made by consumers are specifically selected by AI, and different answers focused on the context of the moment are delivered to each marketer. The following is the description of the switch.
“AI will determine what the person is going to engage in and provide information only in the context of that content. It is predicted that by 2025, 95% of all interactions between consumers and brands will occur through AI. This is important. Because you need to figure out what AI is optimizing for and for whom. This is what the modern consumer demands.”
The Experience A Company Creates Is Just As Important As The Product It Sells
Sweezy further pointed out that the idea that this only applies to younger consumers is incorrect. An entire generation now expects this level of experience. The idea that experience only matters in B2C transactions is also incorrect. This is because B2B decisions actually carry more risk.
“So how does that change the Argentina Business Email List important basic aspects of marketing that we need to think about? Because consumers now live in a world of limitless content, their decision-making process is different. Optimizations will always be made to reduce risk. “Messages from brands don’t get as much credibility as messages from other consumers.”
Sweezy Said Of Consumers Say So. Experience Is Now A Commodity
Sweezy’s answer to how to do this creatively is to ‘focus on the contextual experience’.
As Sweezy points out, recent research CH Leads on experiences shows a huge gap between what companies believe they create and what consumers actually experience.
“The research actually shows that the experience gap is 72%. In other words, 80% of businesses believe they create great experiences, but only 8% of corporate consumers believe they are being provided a great experience.”
Sweezy said, “The biggest characteristic of high-performing companies is that executives actively support new marketing ideas. They don’t just adopt old ideas and do old things in new ways. We understand that the concept of marketing exists throughout the customer journey and that the experience, not the message, matters. He also changed the definition of marketing to become the owner and maintainer of every experience across the entire customer journey.