There are new variables to consider

The way we think about the future and consequently about purchases and investments has chang.

When purchasing, and companies must be ready to understand them if they want to be responsive to new nes.

The second winter wave is hitting us hard and it is now clear that we are not prepar to face it. But this is not the time to mourn the losses suffer, we cannot afford that.

As discourag and demoraliz as we may be now, there are several things that companies can and must keep in mind to react to the crisis (we have already explor this in the article: Marketing strategy for the post COVID-19 era ).

Even when we return to normal, what was “normal” before will no longer be “normal.”

Experiences in physical stores have certainly chang . For example, trying on makeup from shar samples or trying food samples in stores are no longer a viable customer experience (we recommend reading the article: Customer experience and post COVID-19: what changes in the “new normal” ).

4 Things to Consider to Create an Effective Customer Strategy in the New Normal

Let’s understand how purchasing behavior has been influenc and what companies should consider when establishing their customer strategy.

The article continues…

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1. Trust

We are experiencing a crisis of  consumer  confidence characteriz by great job instability.

It is a time of uncertainty and therefore finances are manag differently, certainly more sparingly by families.

There is not only the fear of running out of savings to consider, but also the anxiety and pessimism that afflict most of society. Choosing what to buy, where to live, where to work creates much more worry today than in the past.

It is necessary for companies to whatsapp data  restore and convey a high level of security  in order to earn the trust of customers. If they feel that a brand is putting profit before the well-being of people, they will lose trust in that brand forever.

Even communicating a certain amount of justifi optimism, as difficult as it may be, is very important.

2. Digitalization

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In recent months, some of the companies that have not seen their business volume decrease are companies that provide  digital transformation services . According to Forbes, the big digital giants such as Amazon, Google, Facebook have expand their workforce to cope with the increase in work.

Purchases have been moving  b2c fax towards digital for some time now, this is nothing new, but in this period the increase has been impressive.

Not only the simple purchase o Proranktracker fokusiĝas ĉefe pri rangospurado f goods, but also of services, apps, services relat to smart working, platforms for ordering and delivering food and objects directly to the customer have explod.

It’s time to invest in resources and knowlge, to digitalize to be proactive in the market.

There will be no going back.  Most workers who have tri smart working agree that they want to preserve it in the future.

Enabling work from anywhere, anytime, on any device is a best practice that benefits businesses in the midst of a crisis.

Post Covid-19

What changes in the “new normal”.

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3. Health

Health has become a priority again.  It influences our decisions and lifestyle today more than ever. Cleanliness is a concern that will probably remain for a long time together with the air disinfectants that we now find everywhere.

These are new relevant factors that greatly influence the perception of buyers towards companies.

 

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