All of these platforms are useless if you don’t have a plan in place to utilize them. Next, we’ll dig into tips for creating an effective influencer seeding campaign.
Creating an influencer seeding strategy
Creating a plan will help you conserve resources and focus your energy on what’s most important for your brand. Here are some best practices to follow:
Set your end goal: what would you like to accomplish? Are you looking to build brand awareness or boost sales? Once your goals are established, you can assess which platform would make the most sense to use to achieve them.
Research ideal influencers: by now you should have clear personas identifying who your target audience is. With that information in hand, look into the types of people they would follow and their interests. Look at trending hashtags or topics related to your brand, and the influencers who follow them.
Send Relevant Content Services,and Products You’ll Want To Make
Sure what you’re sending the influencer to promote is actually relevant to their brand and audience. For example, if you sell artisan chocolates, you may Ireland Email List want to reach out to influencers that have content dedicated to chocolate sweets and desserts, instead of just sending products out to foodies in general. This is where going niche pays off.
Engage and comment: if an influencer posts anything regarding your brand, engage with it. This can include liking the post, commenting, or sharing. Even if the feedback is negative, you can thank them for their honest review and
Find Out How You Can Make Improvements
Measure the outcome: examine the reach of influencer posts, traffic statistics, and engagement (shares, comments, brand mentions). For ecommerce, track any promo codes or affiliate links used during the campaign. Looking at these metrics will help you figure CH Leads out what worked and what didn’t.
If you’re starting to think of ways you can get into content seeding, which platforms to use, and what content to share — don’t worry, we’re going to look at more great examples of content seeding next.
Content seeding examples
1. Claire saffitz x coveteur
Influencer seeding claire saffitz
Claire saffitz, host of series “Gourmet makes,” has become a food influencer because of how much she connects with fans of the channel. Recently, saffitz collaborated with magazine coveteur on her instagram.