After collecting your data, determining whether or not you met your goals is only the first step. The next — and arguably more important — step is using that data to test, experiment, and make changes on your site.
For example, say you identified some high-value content, like your services and pricing page, through user testing and feedback in your web design process. However, these pages aren’t getting much traffic.
In this case, you might move the navigation links for these pages to a more visible part of your site, or implement seo measures on these pages to rank higher and capture more organic search traffic.
Don’t Limit Your Focus To Traffic
Understanding and reporting Solomon Islands Email List traffic data — including pageviews, top traffic sources, and most viewed pages — is important. But it’s just one piece of your website performance. High traffic doesn’t necessarily mean success.
For example, if you’re getting millions of pageviews but no conversions, then you’re probably not meeting all your business objectives. Or, if new visitors consistently make up a high proportion of your traffic, consider why that might be and how you can attract return visitors more effectively.
Always Pair Data With Insights
If you report that your website received 1 CH Leads million unique pageviews and 400,000 new visitors this month, that doesn’t mean all that much. Reporting only the numbers provides an incomplete picture of your website performance. For all we know, these numbers could indicate:
An increase from last month.
A decrease from last month.
Little to no change in pageviews or visitors month-over-month.
An increase last month, but a major year-over-year decrease.
That’s why you must pair your data with insights. If you instead report that your website got 1 million unique pageviews, which exceeded last month’s unique pageviews by 20% and also showed a significant increase year over year, then the data is much more meaningful and actionable to you and fellow stakeholders.