The challenges facing the retail industry today are manifold. In addition to the prolonged corona, inflation, supply chain disruptions, intensifying competition with large companies, and the trend of strengthening personal information protection, it is difficult to customize messages and secure new consumers. Small, mobile-based retail apps now need to find new ways to stay profitable.
Centralizing consumer and performance data is the best way for retail app marketers to gain a long-term competitive advantage. A comprehensive view of consumer data in one place can identify important consumer segments and determine how to reach them without personally identifiable information. By achieving a balance between privacy protection and personalized marketing, it is also possible to analyze and refine marketing performance across multiple channels.
Data Centralization In Retail Apps Requires Understanding
Consumer data distributed across Tuvalu Email List multiple channels and devices. Because consumer insights are scattered across social platforms, media partners’ cleanrooms, and crm (customer relationship management), it’s difficult to put all the data in one place.
The Same Goes For Marketing Performance Data
Marketers know through the halo effect that investing in advertising for a particular platform or product can help boost sales for secondary products or other apps, platforms, or channels. However, with limited metrics for individual campaigns for specific platforms or apps, it is still difficult to visualize overall marketing performance and get a big-picture picture.
Smaller retail marketers can take advantage CH Leads of the scale advantage of easier centralization of consumer and marketing performance data, allowing them to adjust costs quickly. This will be a great advantage, especially in competition with conglomerates whose budgets and organization size make it difficult to make quick decisions.
There are two main ways to achieve growth targets and improve roi (return on cost) for retail apps using data centralization.
The first is to strike a balance between user targeting and privacy protection. Marketers understand the need to personalize creatives to drive user acquisition and sales. However, as privacy has increased, limiting tracking of individual users across multiple apps has made it difficult to personalize creatives.