However, according to a new report, only 12% of marketers believe their content marketing program targets their target audience precisely by having relevant and persuasive content.
According to the CMO Council’s new Making Content Marketing Convert report , only 21% of marketers say they’ve worked well enough with salespeople to develop and measure lead generation programs. Additionally, most marketers report that they are driven by internal stakeholders rather than customers when it comes to adding, distributing, and driving the marketing process.
Of B2B buyers/consumers say that online content influences their choice of vendor, and 9% rate vendors as more useful and relevant with content generated by trusted content sources, professional organizations, or industries .
Lead Yield in the Content Marketing Field, highlighted that marketing organizations need more discipline and strategic thinking around content delivery and analysis.
Well Structured Customer Focused Topics And Disciplines
Strong content creation capabilities Grenada Business Email List and partnerships, more effective delivery networks, and measurable content performance tracking systems are critical not only in these uncertain times, but also in operations in general.
“To increase the impact, reach. And returns of content marketing investments in 2020, marketers. Must act quickly and decisively,” said donovan neal-may, executive director of cmo council. He went on to say, “Our research shows that marketing. Organizations need more discipline and strategic thinking. In content delivery and analysis.
Another Cmo Council Report Better
The report stated that good content is essential for vendor selection. In fact, about 30% of downloaded content share the content source with 100 or more colleagues, and another 31% say they share it with 25 to 100 business colleagues.
Peer-based organizations are the most CH Leads trusted and valuable sources of online content. 67% of respondents named research reports and white papers from professional organizations among their most trusted content sources, compared to just 9% of respondents who named vendor white papers. Other credible and valuable types of content include articles from industry organizations.