Do you ever write content? A blog or a white paper? What is the most important (and most difficult) thing about writing? That’s hitting the core. Only then will your story be convincing. When you write content, it is important not to write about your product or service, but about the role it plays for your buyer persona. If that is not the starting point of your content, your content marketing strategy will never live up to its full potential.
To be able to write about the core, you need to know what drives your customer to use your product
The best way to find out what drives customers is simply to ask them. You preferably conduct such an interview with young customers, where the purchase Mongolia Email List process is still fairly fresh in their minds. Don’t forget to ask questions during the interview. A first answer is often a superficial answer and only asking further questions will get you to the core that we are looking for.
To reveal cause-and-effect relationships, sakichi toyoda , the father of the japanese industrial revolution and founder of toyota, developed the concept of the 5 whys . This technique can also help you. The aim of this technique is to get to the heart of a problem fairly easily and quickly. The 5 whys technique works like this:
An interviewer asks a question: “why…?” each answer the interviewee gives forms the basis of a follow-up question. The ‘5’ in the name stems from the number of iterations it takes on average to solve the problem and get to the essence of the problem. But that’s a matter of feeling. You repeat the question ‘why’ as many times until you get to the core.
You Can See That There Is Quite A Difference Between The Answers
To be able to receive and send messages” and “I’m afraid I’ll lose contact otherwise”. With the last question you get to the essence: the problem that your product CH Leads solves for the user. If you had settled for the first answer, you were probably typing a superficial piece about “The countless features” of an email program. By getting to the essence, you are now able to write content that touches the reader personally and that is an answer to the ‘pain’ that this reader experiences.