Email marketing is great. Social media converts with an average of 1.9%, email marketing converts with an average of 6.05%. Well executed, of course. In this triptych I will help you create the perfect email and discuss a large number of points that can increase the conversion of your email. In this article I start with email deliverability.
Maximale e-mail deliverability
Let’s start at the beginning of a higher conversion: getting your email delivered to as many email boxes as possible. In a time of large numbers of spam, a deliverability of 100% is no longer self-evident. An increasingly important factor in this process is your sender score (or sender reputation); how good is your reputation as a broadcaster. Emails are judg less individually, the trend is shifting towards judging the sender. The better this reputation is, the more an email service provider is willing to deliver your email to its customers. Open, bounce and spam rates play a major role in this.
Make Sure The Technical Matters Are In Order
In the fight against spam, it is becoming Marshall Islands Email List increasingly important that the sender of a message can prove that he is who he says he is. That is why you have to arrange a number of things in dns that prevent spoofing and spam as much as possible. This will positively contribute to your sender score and optimize email deliverability .
Sender Policy Framework
In an spf record you indicate which providers. Are allow to send e-mail on behalf of your organisation. After all, you don’t send e-mail from. Marketing automation CH Leads yourself, but let it be handled by, for example. Sharpspring (and they also outsource it). The receiving server can decide. Among other things. On the basis of the spf record to deliver, mark as unsafe or refuse an e-mail.
Domainkeys identified mail (dkim)
Dkim is a technique for providing your e-mail with a digital signature to identify the sender. You place a public key in dns that receiving mail servers can use to validate the signature.