Every online store has the goal of increasing traffic and conversions. But even after you’ve put together a basic strategy, it can still be difficult to decide which marketing tactics to try.
That’s why we’ve put together an overview of effective marketing strategies and e-commerce tools to help you implement each approach. Our ideas give you tips on everything from easily acquiring new customers to generating more repeat purchases from the customer base you’ve already built.
Try to implement one of these ideas every day for the next few weeks. On the last day of your marathon, take stock and find out which measures have contributed most to increasing your sales.
What is e-commerce marketing?
E-commerce marketing is about using marketing tools to generate traffic to your online store, convert them into paying customers, thailand email list and retain them long-term loyalty to your company or brand after the purchase.
26 e-commerce marketing ideas to increase your online sales:
- Invest in SEO
- Plan an influencer marketing campaign
- Sell on marketplaces
- Create a TikTok Marketing Strategy
- Run a PPC campaign
- Use upselling
- Sell your products on Instagram
- Reduce shopping cart abandonment
- Send SMS campaigns
- Generate more email subscribers
- Improve your email campaigns
- Make it easy for your customers to get what they want
- Support your users with a live chat
- Plan future sales
- Use content marketing
- Focus on personalization
- Use user-generated content
- Think Local
- Optimize your product pages
- Optimize your site for mobile devices
- Reward loyal customers
- Offer product bundles
- Provide interactive product visualizations
- Start with video marketing
- Build an affiliate program
- Organize webinars or workshops
1. Invest in SEO
E-commerce SEO refers to the search engine optimization of an online store. The goal is to get your product pages into the top 10 results on search engines like Google, email them it is also the determining factor Yahoo and Bing. This brings more organic (unpaid) traffic to your website. Backlinko found that the first organic result has a ten times higher chance of being clicked than a search result in position 10.
Some ways to invest in SEO include:
- Conducting keyword research and incorporating keywords into your page URLs, product descriptions, anhui mobile phone number list and blog posts
- Optimizing your website structure and creating a good user experience
- Creating backlinks from other reputable websites
Investing in your SEO will help you rank for popular search terms related to your products. The screenshot below shows Shopify merchant Concrete Jungle on page 1 in Google search for the term “concrete jewelry,” which is searched 1,900 times per month.
SEO may seem difficult at first glance, but you don’t have to tackle it alone. Read the following articles to optimize your e-commerce website:
- SEO for Online Shops : Guide to Top Rankings
- SEO Optimization : Better Ranking with the Ultimate SEO Checklist
- These SEO mistakes cost online retailers a lot of money and bring little revenue
2. Plan an influencer marketing campaign
Influencer marketing is an effective way to grow your e-commerce business online faster. Collaborating with social media stars can help you reach new audiences, increase brand awareness, and drive sales.
PURELEI regularly works with influencers to market its products.
A recent benchmark report from IMH shows that 85% of marketers find influencer marketing effective. TikTok is the most popular channel, used by 69% of brands. Other marketing channels include:
- YouTube
- TikTok
- Snapchat
- Twitch
Influencer marketing is a great way to find relevant customers. How many times have you seen an Instagram post from an influencer, liked what he or she was wearing, and wanted to buy it? Having influencers promote products shortens the sales cycle. With more social commerce features on Instagram and TikTok, customers can buy directly on the platform.
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3. Sell on marketplaces
Marketplaces like Amazon and eBay can help potential customers discover your brand more easily, allowing you to reach millions of people around the world. Some customers are die-hard marketplace shoppers and are more likely to buy from you on a channel they are familiar with. However, they come with high selling fees and other caveats to consider.
That’s why it’s a good idea for ecommerce brands to use marketplaces as a complement to your own store. You don’t have to list all of your products on a marketplace, just some of the best-selling ones. Create engaging offers that showcase your brand and add inserts with your brand logo to marketplace orders to encourage customers to buy directly from your website.