A few weeks ago, Cenk Bulbul, Global Head of Marketing for. YouTube Shopping, experienced a quintessentially New York moment. He was double-parked on the busy street outside his New York City apartment. Desperately trying to install a car seat he had just purchased for his 3-year-old daughter. He knew he could be honked at at any moment for blocking the way of other vehicles.
So he quickly pulled out his phone and headed to Car Seat Lady on. YouTube, a channel he frequently consults when he’s about to buy a new car seat and during stressful parenting moments like this one. He knew he could find step-by-step instructions there and incredibly accurate estimates on how long it would take someone like him to install a car seat in a high-pressure situation.
His experience is not unique
People all over the world turn to YouTube for help with the gambling data turkey products they’ve just purchased. In fact, they rely on the platform for guidance and information during every stage of their shopping journey, whether they’re watching unboxing videos, getting product reviews, or learning from video tutorials. This is particularly true for Gen Z, who argue that YouTube is more likely to meet their primary shopping needs than other video and social media platforms.
But what exactly makes YouTube a magnet for shoppers? And how can brands benefit from this close relationship between the platform and its audience? To
why double confirmation is necessary find out, YouTube partnered with Talk Shoppe to conduct an extensive qualitative research study, surveying thousands of video viewers across the United States. From their findings, they came up with 3 shopping insights that can build brand loyalty and create repeat customers on YouTube.
Buyers value honest and reliable information more
Yes, it’s important for shoppers to discover new and engaging brands online. But what they value even more is finding reliable, truthful information that helps them
sms to data buy a product with confidence. And according to research, viewers say YouTube ranks first among video services and social media platforms when it comes to key purchasing needs, such as finding honest information and feeling good about what they buy.
YouTube content creators are a big part of the reason people see the platform as a solid source of information, with 87% of viewers agreeing that they give recommendations they can trust. As one survey participant said, “YouTubers often provide updates on the status of a particular product 3, 6, or 12 months after purchase, while also warning about things to look out for.”
