“When creating content, you should keep your ideal audience in mind,” said John. Lee Dumas of the Entrepreneurs on Fire podcast. “What challenges, questions, or struggles are they facing right now? Every piece of content you create should be about helping them get a quick win or overcome a challenge, question, or problem.”
To understand what’s valuable to your audience
Create buyer personas based on data and research. Buyer nurse database personas represent your ideal customers and include information like their age, habits, problems, occupations, and more. Buyer personas will help you create content that fits your target audience’s needs and ensure your work aligns with your vision.
Another key to creating valuable content is not to obsess over algorithms
While it’s okay to keep social media algorithms in mind regarding the visibility of your content, algorithms are not your target audience. “Create for your communicate your offer in the email header audience, not the algorithms,” said HubSpot Director of New Media Kyle Denhoff . “Provide news, education and information that is useful to your niche.”
“Your audience will continue to come to you for
Advice and guidance when they know you, like what you have to offer, and trust you. And the fastest way to build knowledge, like, and trust is to be consistent,” Dumas said. “If you don’t provide them with answers, they’ll find them somewhere else.
“Consistency isn’t one size fits all. Some content creators post every day, some post once a week, and some post once a month. It’s up to you how often you post sms to data content, but whatever you decide, it has to be consistent. Post every day or every week,” Denhoff said. “Pick the day and time you post your content. Help your audience build a habit.”
►Create for the community
“The creator economy is pushing marketing towards a 100% community-centric approach,” said Troy Sandidge of iDigress . “Community has always been important, and with its growing popularity and $13.7 billion valuation reached last year, it’s only expected to grow exponentially.”