Today we will talk about how online store owners can use video. I offer 7 ideas for videos, using which you can increase the conversion of your resource several times:
1 Teasers
Need to announce a new product that is about to go on sale? Use teaser videos – short clips lasting 3-5 seconds, the purpose of which is to arouse interest in viewers and a desire to learn more about the product.
For a teaser to work, it is important to make it as original and engaging as possible. It should not so much answer questions as form them: “What was that?”, “How can I find out more about it?”, “When can I buy it?”
NB Make 4-5 teaser videos to hit the head of each target group. To do this, segment your target audience by gambling data brazil certain characteristics, form groups, determine the interests and values of each of them, and hit them with a teaser.
2 “Do it yourself”
An educational video that addresses a specific problem the viewer is having will also work. Since it won’t be an obvious advertisement, the likelihood of virality increases (non-advertising content is shared more readily, unless it’s Old Spice).
Such videos can be related to products either directly or indirectly.
An example of a video where the main 6 sustainable packaging ideas for 2025 character is a product: how to increase the battery life of a smartphone, how to change the rims on a car, how to take cool pictures with a regular camera, etc.
Examples of videos where the product is a secondary character (a sort of Batman assistant Robin): how to cook grilled chicken in the microwave (the main character is the chicken, the secondary character is the microwave, but that’s what we sell!).
NB To understand what kind of training videos can be made specifically for your online store, pay attention to popular keywords related to “how to do it” and your product category.
3 “How to make the right choice?”
Most often, when making a purchase decision, we rush between 3-4 options. We compare pros and cons, study summary analytical tables of b2b phone list product characteristics. So why not make a video on how to choose a particular product? For example: “How to choose a camera for underwater photography”, “How to choose a tent for a winter hike?”, “How to choose glasses for conquering Everest?”
In addition to advice on choosing a particular product, it is important to reach the audience that does not yet know what kind of product it needs. For example, looking for a gift. But what kind of gift it is has not yet been decided. Or a toy for a 5-year-old boy, or a computer game for a 30-year-old. For them, make videos like: “How to choose a gift for a kidult?”, “What to give a geek?” etc.