NB Average check = total revenue of the online store / number of checks
I offer 9 working methods to increase the average check size of your online store:
1 Working with price tags
This rule comes to us from the good oldmerchandising. How to make the price more tempting? How to encourage the customer gambling data hong kong to make a purchase? Actually, it’s quite simple. By working with the price tag, you can achieve a lot. Here is just a part of how you can “decorate” the price of the product:
- indicate the size of the discount (was/became)
- emphasize the special status of the product: “New”, “Bestseller”, “Only with us”, “Recommended by Mr. X”
- highlight the promotional price in red
- add a counter for the number of items left in stock at the offered price (for example, there are 10 laptops left at $500, after that the price will become $600)
- limit the current price to a time frame, also add a time countdown (for example, until August 20 the price of a tent is $200, after – $300, X days, X hours, X minutes left)
2 Free shipping over a certain order amount
This technique also works great for increasing the average check. Set an acceptable minimum, starting from which the delivery of goods to the client will be free. Only really free, not 5 hryvnia, not 30 kopecks, but FREE. Because, as I already wrote in the article“On Anchors, Lures, Goslings and Behavioural Economics”, nothing attracts a person more than the opportunity to get something for free .
NB You can offer not only free how to start a successful affiliate program delivery, but also, for example, give some product as a gift, provided that the person has already spent N amount of money with you.
3 Savings programs
This technique will not only increase the average bill of your online store, but will also increase the number of repeat sales. Offer your customers to become participants in a savings program – give them a card or create a virtual account, on which the entire amount of purchases from you will be summed up, and upon reaching a certain point, it will grow into a good discount, bonus points or pleasant gifts. Offline retail chains are using this technique in full force, why not adopt this experience online?
4 Discount for spenders
You can also encourage customers to buy more b2b phone list goods from you with a good discount. Set a minimum limit, starting from which you offer an attractive discount.
NB Use the “ladder” technique – set several thresholds, for each of which offer your own discount. The more money is spent – the higher the discount. For example, when buying for $200 or more, the discount is 5%, and for $600 or more – 10%, etc.