According to Constant Contact, email marketing offers an average ROI of $36 for every $1 spent, making it the most cost-effective digital marketing strategy businesses have at their disposal. If you’re running an ecommerce store, email marketing can be an incredibly effective way to excite potential customers and re-engage current customers.
That said, sending out individual emails to everyone on your subscriber list is too time-consuming to be feasible. Instead, you can leverage automated email campaigns to deliver the right messages at the right time without the manual work.
We’ll help you create an effective email marketing strategy driven by the power of oman email list marketing automation. We’ll look at everything you need to know about email automation for ecommerce stores, including eight examples of email automation series built to attract and retain new customers.
What is email automation, and how does it work?
Email automation is building emails and setting them to automatically send to your Email Marketing email list based on your chosen criteria. It’s used for transactional and promotional emails as part of a broader marketing strategy.
Automated emails can be sent at specific times and triggered by specific criteria. Triggers might include a recipient’s newsletter subscription, purchase history, clicks on links, time since their last purchase, and more. A typical automation example for transactional emails is cuba leads sending a user a shipping update or password reset email.
While email automation is relatively straightforward for businesses of all sizes — which is a big summer 2024 summer social media trends part of why email marketing can offer such a high ROI — there are a couple of things you’ll need to put in place before you can begin sending automated messages.
First, you must use an email automation tool to deliver subscriber’s one-off messages and multi-message campaigns. We’ll cover some of these below. Second, you’ll need to create email templates for your automated campaigns targeted to specific audience segments.
With the right automation platform
Message content, email automation is something that any ecommerce business can leverage for outstanding results. It can help boost your store’s conversion rate, reduce cart abandonment rate, improve customer experience, and beyond.