Maya and Anna own a beauty salon and are considering purchasing a new hair growth product, SilkyHead, to use and sell in their salon. They are unsure about the product because it is relatively new. They are also confused by the multitude of options available on the market.
They looked up testimonials and found customers
sharing their positive experiences with SilkyHead. These testimonials highlighted its positive effects—how it made their hair stronger, longer, and shinier. Thanks to these testimonials, Maya and Anna were convinced to purchase the product.
Specific details in testimonials help build trust in your product, ultimately influencing potential customers to make a purchase.
The Benefits of Case Studies and Testimonials
Case studies and testimonials have many advantages, such as:
- Build trust with potential customers.
- Helps demonstrate expertise.
- Increase customer engagement and brand awareness.
- Differentiate your company from your competitors.
- Boost lead generation and sales.
- Provide social proof of other people’s success using your product or service.
So, what factors do you need to consider when deciding which is better for your business – case studies or testimonials?
- The nature of your product or service: If you offer a complex or technical product or service, a case study may be more effective. For example, a CRM product implementation. If you offer a consumer-focused sales and purchases to countries outside the eu product or service, a testimonial will be more effective. For example, a new line of mobile phones.
- Buying Stage: Case studies are particularly effective during the buying process, when prospects are evaluating their options and looking for solutions to their problems. Testimonials can be effective at the beginning of the buying process, when prospects are seeking information and trying to build trust.
- Your resources: Creating a case b2b phone listswitzerland phone number data study can be time- and resource-intensive. If you don’t have the resources to create a case study, a referral may be a more viable option.
Now let’s get back to the question:
which approach is better for your business – case studies or testimonials. Actually, both!
Did you know that 92% of customers read reviews and testimonials before buying, according to Medium, and that case studies tell success stories and can be .