Write your webinar scripts according to the rules of copywriting.
#7 Podcasts
Copywriting is of course also part of podcasts.
How? Why?
Very easy.
Podcasts are also clicked on and listened to because of the headline.
When you improve your copywriting, your headline writing gets better.
You will write much better headlines and you will find out what gets clicked on.
What really arouses interest?
What do people really want?
What is my target audience’s real desire?
If you can do this well, you will be able to create very good headlines for podcasts.
Then you will have more downloads.
+ A good copywriter also knows how to incorporate open loops and that one
should work with curiosity.
You can and should do this with a podcast too.
You can open a can of worms at the beginning of the podcast, for example, by saying:
“Hey, I found out what the number one trait that makes men attractive is and it’s not what you think!”
But then you don’t reveal it, you only say it at the end of the
podcast.
Here’s how you can use open loops in your podcast to keep people’s attention and keep them tuning in until the end.
Of course, this also applies to videos and other content formats where you should also use copywriting.
These were seven unusual places where many people don’t expect copywriting, but where
copywriting belongs.
When you start incorporating copywriting into all your processes, everything you do, everything you write and everything you produce.
And always follow brazil email list the four basic principles of copywriting:
address the needs of the target group
call for an action
If you put that everywhere, in all these seven places I just mentioned,
Then your business will fundamentally improve
Then you will lose far fewer clicks, traffic and customers.
So don’t believe that old funny copywriting lie:
“Copywriting belongs only on the sales page,”
but start applying it everywhere.
If you are wondering:
“Where can I learn these principles of copywriting?”
Very easy.
I wrote an article about it.
It is very long, detailed and free.
( Copywriting: The cloudy and rainy May – regionally wet spring Ultimate Guide )
The article explains the basics of copywriting in detail.
If you can do the agb directory basics well, that’s usually enough for 90% of the people out there, unless you want to become a professional copywriter.
But if you’re a content entrepreneur, if you’re a book author, if you want to sell more books, that’s enough to get you started.