What’s going on?
We are making some important changes to the way data is structured and stored on the Influencity platform in order to offer a more flexible and scalable IRM (Influencer Relationship Management) tool . These changes will directly impact our IRM product, and specifically the top menu, Influencers.
We’ve put a lot of thought into these changes and designed them to respond to an ever-evolving influencer marketing industry. Read on to learn more about these new features and how they’ll help you manage multi-channel influencer strategies more efficiently and at scale.
What is going to change?
Currently, the Influencers section allows new IRM you to add an influencer to your database when you analyze a profile. This means that in order to analyze a profile and view its KPIs, gambling data vietnam you need to add it to your IRM and create an accompanying influencer. While this process is relatively straightforward, it does require you to take additional steps just to check some profile statistics.
This MRI model also uses the terms influencer and profile interchangeably, which can lead to confusion and does not
accurately represent the roles each plays within a campaign. Since multi-channel strategies involve an influencer with
multiple profiles on different social networks, we realize that differentiating between influencers and profiles would lead
to greater efficiency, better organization, and a more professional approach to influencer relationship management .
Influencers vs. profiles
In the new IRM, we will differentiate between the terms influencers and profiles .
An influencer is the actual person who manages the account . They have a full name and email address and are the person you would contact to propose a collaboration, negotiate a contract, how can you experiment with cgpt and finalize a payment.
A profile , on the other hand, is a social media account . This account has key performance indicators (KPIs) , such as
engagement, audience quality, and audience demographics, which are collected and displayed in visual dashboards.
These 2 aspects can be associated in the new Influencity IRM . To give you an example, take a look at this example:
Charli D’Amelio is an influencer who runs campaigns on several social networks. Charli (the influencer) has several accounts (profiles) on Instagram, TikTok and YouTube :
If you’ve analyzed all of these profiles separately, you can view their KPIs, add the profiles to a list, or save the prices in a
history. However, for added value and to have all of Charli’s data in one place, you can associate Charli’s different social media profiles with Charli the influencer.
This way, you’ll have their performance data, email address, and grade and price history all in one place .
For those of you familiar with a new IRM traditional customer email leads database relationship management (CRM)
tool, think of profiles as the different people associated with the same company. By associating profiles under the same
entity (the company, or in this case, the influencer), you have all the data in one place. This way, you can easily keep track of all the interactions you’ve had with this influencer that affect any of their different social media profiles.
What should I do?
Nothing. All of our client data will be automatically migrated to the new IRM. You won’t lose any saved influencers or monthly analytics .
As mentioned, your profiles will now be available in one tab of the IRM (Profiles) and your influencers in the other (Influencers). All existing profiles will be associated with your influencers automatically and any notes will be migrated to the influencers’ pages . To have all your new contact information, notes, pricing, and KPIs in one place, we encourage you to associate your new profiles with influencers.