Influencer Marketing on TikTok: The Key Benefits

Influencer marketing on TikTok can be a great way to build brand awareness. Aside from the fact that TikTok’s audience is growing every day, the platform’s unique algorithm makes it much easier to reach your audience and go viral within your budget, as long as the content you post is appealing to your niche. And, if you decide to collaborate with a TikTok influencer, then your reach can increase dramatically, helping your message reach the right people. 

Let’s take a look at how TikTok marketing works and how choosing the right TikTok influencer can help you promote your brand.

How influencer marketing works on TikTok

Heinfluencer marketing on TikTokTry partnering with active influencers to create short TikTok videos that promote your brand. It provides a more organic form of advertising compared overseas chinese in australiato the normal mass-produced sales pitches used on other platforms, helping you build credibility, social proof, and trust with your audience.

Many brands choose to run their own TikTok account to post branded content or paid ads. This can be a good option, however, branded content can sometimes feel less natural and generate less engagement than influencer-generated content (IGC). Therefore, it’s worth collaborating with an influential TikTok user as not only will you instantly access a much larger audience, but you can also benefit from the trust, engagement and authenticity they’ve built in the eyes of their followers. After all, this is what most consumers are looking for these days – genuine interactions, not pushy sales pitches.  

Benefits of using TikTok influencers

The most obvious benefit ofTikTok influencer marketingThe platform has over 1 billion active users. The platform also relies on a unique algorithm that makes it much easier for small facing rises in the cost of living creators to go viral compared to other platforms. This means you can reach a larger, more relevant audience without spending a fortune. And you don’t need any specific experience of any kind on how to advertise your business on social media to see good results.

Let’s look at these benefits in more detail.

Get more reach on a tight budget

On most social media platforms, you have to invest time into building an audience so that you can get your content in front of as many people as possible. But TikTok works a little differently. Because of the way the platform and its algorithms work, you can get your content in front of a larger audience from day one. 

TikTok’s algorithm prioritizes the content itself, not a person’s followers. As a result, your stats and follower count have no impact on your reach. Any brand has the potential to go viral with the right content and hashtags. Simply research TikTok trends and popular hashtags and then work with an influencer to create a video that resonates with what people want. Check out our post onHow to hire influencersto learn more about how to find the best fit for your brand.

But how exactly does the algorithm work? 

In a nutshell, TikTok shows its users the videos it thinks they want to watch based on their past engagement, including:

• The videos you like and watch in full
• The audio clips you hear
• The accounts you interact with
• The hashtags you follow
• The comments you post

Influencer Marketing So, with the right TikTok influencer email leads database marketing strategy, you can easily reach a large audience on a limited budget and potentially get your brand in front of millions of users. Even if the content doesn’t go viral, TikTok’s algorithm is still good at getting your content to pre-targeted audiences with specific interests.

Establish connections and trust quickly

All of the above results in perhaps the most important benefit ofinfluencer marketing on TikTok: It’s much easier to build connections and trust than on other social media platforms. And the more connections you build, the better your brand awareness will be. 

Influencer Marketing Of course, you can do this through your own TikTok profile. However, it’s usually much more effective to have an influencer introduce your brand to their audience. This is because you get the added benefit of credibility and social proof, as followers are much more likely to trust a product that is promoted by an influencer they follow. And this means they are much more likely to trust you and your brand, too.

Lastly, TikTok influencer marketing doesn’t have a high production cost, as it’s all about being as authentic and personable as possible. As such, you don’t have to spend your marketing budget on a professional influencer for your campaign to be successful.micro-influencerlesser-known content can reach the same number of followers and establish connections and trust with your target audience, helping you increase that all-important brand awareness.