Influencer Database: Finding Influencers and Building Your Own

Finding effective and trustworthy influencers is no easy feat. You need to find someone with the right audience, who is on the right platforms, and whose brand values ​​align with yours. This is often easier said than done, especially if you have no experience in the influencer world. One solution that can put you on the right track is to use an influencer database. 

An influencer database can dramatically reduce the time it takes to find the best fit for your business. You can filter influencers by engagement rate, interests, number of followers, and more. This makes it easier to create a successful campaign and achieve the ROI that makes influencer marketing worthwhile. 

So what exactly is an influencer database? Can you create your own or is it better to use an existing one?

Let’s see the process.

What is an influencer database?

Most databases ofinfluencer marketingThey usually include overseas chinese in usa data the following basic information: 

• Social media users
• Contact information
• Sector
• Interests
• Number of followers and engagement rate
• Price per publication
• Active platforms
• Content Type
• Location and demographics. 

Think of it as a more comprehensive version of an influencer search engine, where someone has already done all the work for you.

How to create your own influencer database

Of course, you can create your own influencer database how many things can you do with zapier? from scratch. This can help you save money in the short term. However, be prepared to invest a lot of time and energy searching for what you need. 

If you decide you’d rather create your own influencer database, here’s all you need to do:

1. Conduct a Google search using relevant keywords, along with the term “influencer.”
2. Do a search for hashtags on the platforms you intend to use.
3. Find out if there are any potential influencers among your followers.
4. Find out which influencers follow and interact with your competitors.
5. Once you have everything you need, you can organize your data in a simple spreadsheet. 

We recommend including the following information for each influencer you find:

• Name
• Email address
• Users of each social network
• Follower count
• Content type or industry
• Location
• Status with your brand (active or inactive)

What to look for in an existing influencer database

Instead of creating your own influencer database, you can streamline the process and make your life much easier by using an existing one.

Some aspects to consider before choosing a platform.

Influencer Aggregator vs. Subscription Databases

There are two types of influencer databases you can choose from: aggregator and subscription databases. 

Influencer Database: An aggregator database simply collects influencer data from a range of social media platforms. With a subscription database, influencers authenticate their profiles on email leads database social channels using API partners, providing greater access to a wealth of accurate data. 

Some databases also include built-in networks. These usually have more engaged and dedicated influencers. However, the pool of influencers is usually smaller. Take your time to think about what type of platform will work best for your campaigns.

Database size

You also need to consider the size of an influencer database. Larger databases can contain millions of creators, which can sometimes be a bit overwhelming when filtering to find the right influencer. On the other hand, smaller subscription networks may lack the niches of influencers you want to reach. Think about your specific needs before entering a database.