Double opt-in is a two-step process for adding new subscribers to your mailing list. Here’s how it works:
- Phase 1 : A potential subscriber fills out a form (single confirmation).
- Step 2 : You will receive a confirmation message via email and must click on a link to verify your registration (double confirmation).
- Step 3 : The subscriber is directe to a confirmation page and adde to your list.
What is the difference between a double confirmation and a single confirmation?
To be precise, a single opt-in is a portugal phone number library subscription confirmation in its simplest form (literally!): the potential subscriber fills out a form providing their email address, clicks submit and voilà, they are adde to your contact list.
Double confirmation, on the other hand, begins with the same procedure, but with an additional step during which the potential subscriber must validate their registration through a confirmation email.
Single opt-in is obviously simpler and can initially help a list grow faster. But as we’ll see, the long-term benefits of double opt-in can outweigh the initial excitement of rapid list growth.
What is double confirmation?
You may be thinking, if people sign flat rate shipping: how to increase sales, prices and speed up to receive my emails, isn’t that enough? Unfortunately, that’s not necessarily the case. While a single opt-in can quickly grow your list, a double opt-in ensures that your list is made up of a high-quality and engage audience . Additionally, double opt-in plays a vital role in maintaining a good sender reputation and ensuring a good email deliverability rate .
In fact, as we will see in detail betting email list shortly, by requiring people to confirm their subscription from their email address, you reduce the amount of incorrect email addresses and fake ones (adde by bots). This way, your emails will be more likely to reach those who want to read you and less likely to end up in spam.