Let’s say you share recipes in your emails, Encourage saving to favorites or maybe instructions, or any kind of information that readers might want to refer to later. By having a web browser version of your email, readers can bookmark the information you’ve sent. And not only can they do that by clicking the “View this email in your browser” link, but they can also embed the link in your email as a call to action (e.g., “Bookmark this recipe”), so your subscribers know they can save it for later.
Leverage past content
Web browser versions of your emails romania phone number library provide easy access to previously sent messages, allowing you to benefit from the content of past emails indefinitely. Here are a couple of ways to take advantage of this:
- Create a searchable content hub: You may want to include an archive of your old newsletters on your website. This way, you can also create a searchable content hub, so users have access to an archive of your old emails.
- Link to past content: Maybe you’re writing a new blog post or selling a product that might benefit from information from an old newsletter – just link to it!
Pro Tip: Need help crafting emails that resonate and are worth linking to? Don’t worry. Read our article on writing marketing emails .
How “View this email in your browser” appears in emails
Header
In some emails, the “View this influencer database: finding influencers and building your own email in browser” link appears in the white space of the email header . Some prefer to use this unused area to make the link immediately available from the beginning, thus avoiding reader frustration.
Footer
That said, most opt for the footer, as this is where important information that is not related to the email content is located . For example, the footer is usually where the company address, unsubscribe links, and terms and policies are located. The footer is also great because placing the link in the header can be distracting and negatively impact the design and branding.
In the email body
This would only be advisable if, as we betting email list said above, you want to provide some sort of call to action : to bookmark the email or maybe share it. In any case, the link should be included in the header or footer, because that’s where people expect to find it, while if it’s buried in the body of the email, the reader will feel frustrated.