Marketing Automation: Tips Marketing automation: discover how to use the resource to increase your sales
Among all inbound marketing tools, marketing automation is still a little-used strategy around the world.
Despite the strength of digital transformation , only 5% of
American companies use the resource. In Brazil, these numbers are much lower.
All of this shows that companies that use marketing automation can stand out in the market – and in sales – when compared to the competition.
But how do you put it into practice?
Read on and prepare your company to sell more and more.
Understand the concept of marketing automation
Contrary to what many people think, marketing iraq telegram data automation will not replace people with robotic processes. Quite the opposite: its effectiveness depends directly on your company’s Sales and Marketing teams .
The goal of automation is to make routine
Repetitive tasks faster and more efficient, freeing up your team to focus on truly strategic tasks. Repetitive tasks such as sending when to use double confirmation marketing emails and using chatbots for certain interactions on social media and on-site actions are good examples.
Ideal scenario vs reality
Dream marketing automation involves nurturing your leads with highly personalized and relevant content. This helps you qualify your leads uae cell number and convert them into satisfied customers.
To make this system work, it takes time, effort and patience
It’s a cycle: your company needs to invest in content production , track metrics and have a well-designed AdWords campaign. All of this will attract leads into your funnel, where your teams will work on each case until they convert.
However, the reality has been a little different
Many companies have only looked for marketing automation software without actually operating it. It is simply fitted into the process to also automate the lead’s path in the purchasing journey.
But there is no in-depth analysis of
Each step, which verifies what actually works or why it works at that time and in that way.
Believe me: this may seem like a good starting strategy, but it won’t actually solve your problem. It won’t create a strong, lasting relationship with your customers. And it won’t convert leads and generate sales – the ultimate goal of every company.