I have been preaching this concept for years when it comes to headlines .
A headline is a promise to the reader.
Most people write terribly boring headlines because they think:
“I don’t want to promise too much.”
The catch: You won’t attract anyone if your promise is “3 tips for 30 euros more per month”.
So how do you find the middle?
First, write a promise that is so tempting that you yourself will want to click on it.
Then think about: How can I fulfill this promise now?
This is how I always greece email list approach my blog articles.
Alex Hormozi takes this approach with the guarantee, for example. He says: Think of a crazy guarantee that is so good that people would buy the product just because of that guarantee.
Then think about how you can fulfill this guarantee.
It’s like pole vaulting.
First you set the bar high
Then you practice to reach that bar.
Is called:
If you want to massively improve your product, your content or even your personal life, then first set the bar high.
And then work to achieve them.
Reading tip: 155 headline ideas
3) The 4 levers of money according to Alex Hormozi
Alex Hormozi on the 4 levers of money
Alex did not come up with these levers himself.
The fact is: he hardly thought of anything himself.
But this is precisely one of his recipes for success (see point 10) .
In any case, I learned these 4 levers from Alex Hormozi and therefore present them as his idea.
Here are the 4 big levers of money:
1. Other people’s work
This is the classic approach. Hire an employee who earns you 5,000 euros a month. Pay him 3,000 euros for that.
2. Other people’s money
This is a common select erase everything on the lever on the stock market – but not only that.
3. Software
This is a powerful agb directory lever. Because you program software once – and then collect money for years, while at most you only have to make a few updates.
The most valuable companies in the world are therefore software companies: Google, Facebook, Microsoft.