The King on the Business Chessboard
Marketing is queen.
The offer.
That’s why I start with all my mentoring participants right there: with the offer.
What is your promise?
The problem: Most promises (offers) sound the same.
They are interchangeable
The trick is to create an offer that is attractive to the customer AND at the same time lucrative for you as an entrepreneur.
How do you do this in detail?
The best thing to do is to get Alex Hormozi’s book: 100M Dollar Offers *.
He explains to you step by step how to create an offer that people are happy to buy (for a lot of money).
8) The Price of Fame
Alex Hormozi on stage
Why are so few india email list people in the content business when it is such a good business model?
Very easy:
They don’t want to pay the price.
Because the price is: you are visible. Vulnerable. Open to criticism.
Alex Hormozi had an important conversation with a “celebrity” who was often and frequently criticized.
But he told him: “If I have to endure public criticism every day in order to earn millions every month, then I am willing to pay that price.”
Maybe you won’t make millions
But as a content creator, you will earn more money and have more customers than you do now. But that comes at a price.
Once Alex Hormozi ready to reboot this pc understood this, he was ready to come out of hiding and become a public figure.
He is willing to pay the price.
I am willing to pay the price.
The question is: Are you ready?
9) How to destroy every objection your reader has
There is a powerful method you can use to destroy any objection your reader may have.
Let’s do a test:
On a scale of 1 to 10, how much do you like being bossed around?
Let me guess: 1.
Nobody likes being told what to do.
But how can you convince someone anyway?
By not saying “you” but “I”.
See for yourself:
“This is how you have to eat”
“This is how I eat to be healthy, strong and sexy and to earn 10,000 euros as a model.”
Do you see?
The second sentence agb directory doesn’t provoke resistance because you’re not being told what to do. You’re simply being offered something. Do you want to look like me? Do you want to make a lot of money as a model?