Review analytics.
After your campaign has been executed! it’s time to see how it performed. Some analytics to consider are:
I include in an audience profile?
In order to build accurate audience profiles! you need the following information:
- Demographic information. This includes personal attributes like geography! age! education! occupation! and income.
- Psychographic information. This includes attributes related to personality traits! interests! attitudes or beliefs! and lifestyle.
- Goals! challenges! or pain points. For this section! determine your audience‘s goals! challenges! or pain points as it relates to your product or service. How can your product or service meet your audience’s needs? What search queries does your audience use to find your product or service? For instance! if you’re selling an 8-week mindfulness program! then your fictional character likely has a big challenge with focusing and finding time to ground himself in the present moment.
- Buying behavior: Is your audience impulsive! or do they need weeks — if not months — before making a purchase? Are they open to your product or service anytime during the year or only during a certain season? If you sell beach chairs! for instance! your target audience is likely relatively impulsive during the summer months! when a beach chair is most necessary.
Ready to get started creating your own audience profiles? Let’s take a look at three examples you can use for inspiration before you create your own.
Audience Profile Examples
How does all of this come together to build your target audience profile? Let’s look at three examples together.
1. B2B Audience Profile Example: Marketing Maria
Let’s start with the example of a laos telegram data marketer. Instead of broadly targeting all marketers! we’re going to target Marketing Maria.
- Demographic information: 26 – 34 years old! mostly female! living in the Boston area. Works in marketing in the retail industry.
- Psychographic information: Interested in trends and industry news. Has a flexible work arrangement.
- Goals! challenges! or pain points: Increasing social media engagement and maximizing team resources. Wants to expand social presence and improve sales. Lacks the tools for effective social listening. Struggles to convince leadership of social media’s value.
- Values: Enjoys the community that social media brings.
- Preferred channels: Instagram and YouTube.
- Preferred content type(s): Videos and case studies.
2. B2C Audience Profile Example: Athletic Andy
Marketing Maria‘s needs were specific to her career. But what about a profile that’s specific to a hobby or lifestyle? Let’s take a look at Athletic Andy:
- Demographic information: 34 – 45 years old! old located in Seattle.
- Psychographic information: Interested in getting outside daily. Rarely drinks! eats a specific diet! and tracks fitness activity. Objectively healthy.
- Goals! challenges! or pain points: Finding high-quality clothing that’s durable and eco-friendly. Wants to reduce carbon footprint. Struggles to find activewear that’s multi-purpose and professional.
- Values: Cares about the environment and building community.
- Preferred channels: Facebook and organic search.
- Preferred content type(s): Blog posts and social media videos.
3. My Audience Profile Example: Nervous Natalie.
Marketing Maria and Athletic Andy are the following niches are promising: theoretical examples! but they’re so detailed that Maria could be about the Tailwind App! and Andy could be about Cotopaxi.
Want to see an audience-targeting example for a real brand? Following the same steps! I’m going to make a profile for my website Walk the Camino Portugués. This is a niche site dedicated to the pilgrimage trail that leads from Portugal to Camino de Santiago! Spain.
I’m not currently using paid phone number thailand advertising for this site! but I do want to create targeted organic content campaigns that speak directly to Nervous Natalie.
- Demographic information: 40 – 65 years old! living in the U.S. with little international travel experience.
- Psychographic information: Has spent years of their adult life dedicated to other people’s needs (children! aging parents! a consuming job)! and wants to do something just for themselves. Wants to try a pilgrimage to have a reflective and introspective adventure instead of a vacation.